How We Work

A transparent, 4-step process from understanding your business to launching your solution.

What Happens:
We invest time upfront understanding your business, goals, challenges, and target audience. This isn’t a generic questionnaire – it’s a real conversation where we learn about your industry, competitors, and what success looks like for you.

Our Actions:

  • 30-minute discovery call with you

  • Competitive analysis (analyzing 5-10 competitors)

  • Audience research & customer persona development

  • Current situation assessment (if existing site/accounts)

  • Goal definition (leads, sales, visibility, authority)

  • Platform/technology recommendations

  • Preliminary budget & timeline estimate

You Provide:

  • Company background & business model

  • Target customer description

  • Current challenges & pain points

  • Competitors or inspirational references

  • Budget range and timeline expectations

Deliverables:

  • Detailed project brief & strategy document

  • Competitive analysis report

  • Recommended approach & solutions

  • Revised timeline & budget quote

  • Timeline for next steps

What Happens:
Based on our discovery, we develop the detailed strategy and design. For websites, this means wireframes and visual designs. For social media, this means content strategy and calendar. For SEO, this means keyword research and content roadmap. For email hosting, this means infrastructure planning and security setup.

Our Actions:

  • Detailed site map or content strategy development

  • Wireframes & user journey mapping (for websites)

  • Visual design mockups in your brand colors

  • Content strategy & messaging framework

  • Keyword research & target keywords list (for SEO)

  • Social media content pillars & calendar (for social)

  • Email infrastructure & setup planning (for email)

You Provide:

  • Feedback on direction & designs

  • Content, images, or copy (if you have it)

  • Approval to proceed to next phase

Deliverables:

  • Approved design mockups/wireframes

  • Content strategy & messaging guide

  • Keyword strategy & content calendar (if applicable)

  • Final timeline for execution

  • Project management plan

What Happens:
We build. Our team develops your website, creates content, sets up campaigns, or configures your email hosting. Work happens in real-time—you can see progress and provide feedback as things take shape.

Our Actions:

  • Website development & customization in WordPress

  • Content creation (copywriting, graphics, videos)

  • Social media content creation & scheduling

  • Email hosting setup & configuration

  • SEO technical implementation & on-page optimization

  • Integration of tools & platforms

  • Mobile optimization & responsiveness checks

You Provide:

  • Real-time feedback on progress

  • Content & images (if not created by us)

  • Approval checkpoints

Deliverables:

  • Live website on staging server (for review)

  • Scheduled social media content

  • Email hosting accounts configured

  • SEO foundations in place

  • Performance optimized

What Happens:
Quality assurance is non-negotiable. We test everything: all links, forms, mobile responsiveness, page speed, SEO fundamentals, and browser compatibility. We fix any issues and optimize for maximum performance before going live.

Our Actions:

  • Full QA testing (links, forms, functionality)

  • Mobile & cross-browser testing

  • Page speed optimization (targeting >90 PageSpeed score)

  • SEO final checks (titles, descriptions, schema, sitemaps)

  • Google Analytics & Search Console setup

  • Backup & security configuration

  • DNS & domain configuration (if applicable)

  • Staff training & documentation

You Provide:

  • Final approval to launch

  • Any last-minute feedback

Deliverables:

  • Live, production-ready solution

  • Admin training & documentation

  • Performance reports (baseline metrics)

  • Support plan & ongoing optimization schedule

Post-Launch Support:
You get 30-60 days of included support to address any questions, make minor adjustments, or optimize based on early user feedback. After that, you can maintain independently or move to our ongoing maintenance plans.

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